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| Sunday, May 28, 2006 |
| Mobile Advertising and Marketing in India |
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The Indian and Asian Mobile market in general are poised for an explssive growth. Lately, Indian Cellcos have been toying with the ideas of cashing in on its vast mobile subscriber base by offering more value added and innovative services. Mobile coupons, Location Specific Services, Mobile Portals, Advertising on mobiles by sms as well as mms are some of the services different service providers will roll out in the next two quarters.
ActiveMedia Technologies in association with Hutch, India’s fourth largest mobile operator are trying to promote m-coupons which can be encashed at retail outlets like Dominos Pizza, Baritsa and Lifestyle. While India’s larget cellular operator Bharti-Airtel, has tied up with Enpocket for innovative advertising on its subscribers mobile like Location based service. Mobile2Win has already developed the technology for delivering location based services.
Its not just the Telcos, but soft drink major Pepsi is also exploring opportunities to reach consumers via mobile. Pepsi estimates that it will spend about 5% of their budget on Mobile advertising. Global mobile advertising market is expected to be around $3 billion and Indian telecom service providers want to cash in on this before any disruptive technology like Google hits the market. |
Published on Sunday, May 28, 2006 at 4:29 PM  |
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| Tuesday, May 16, 2006 |
| COAI blasts Tatas |
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COAI has blasted Tata’s stand on the new spectrum policy to which Tatas had filed objections. It is very well known that Tatas first joined the IDEA consortium and then backed out of IDEA when the Ambanis lobbied with late Shri Pramod Mahajan for CDMA technology to join the telecom war using CDMA.
Tatas first alleged that the subscriber numbers of the other operators were fudged. Now they accede that other operators have a headstart. Strangely, they expect front runners in a fiercely competitive marketplace to stop running in the race so that a laggard (the Tatas) can catch up,” said TV Ramachandran, director general of COAI.
It has been the policy of the government since 2002 that operators with a higher market share need more spectrum. This found favour with all operators including the Tatas. Why this opposition so late in the day? said CEO of a leading Cellco.
Tata's are far behind in the Rat Race for mobile subscribers ;-) |
| Published on Tuesday, May 16, 2006 at 4:36 PM |
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