| Monday, October 29, 2007 |
| Desperate housewives text to win managed by Tanla Solutions |
|
 Lime Communications has appointed Tanla Mobile to manage 3.4 million on pack promotion text to win competition for Vanish and Woolite. A promotional campaign to support the forthcoming release of the latest walt disney studios, desperate housewives DVD - using a text to win competition is to be hosted and managed by Tanla Mobile.
Consumers submit a text message with their name and postcode to a short code number printed on each pack, with all entrants and selection of winners managed using the Tanla campaign manager platform. Prizes including copies of the show's DVD, a Mazda MX5, trips to Los Angeles and washing machines will be selected at random on each day of the promotion and awarded daily to a winner, also selected at random from the entrants received the previous day. |
Published on Monday, October 29, 2007 at 12:13 PM  |
|
|
|
