|
| Monday, February 26, 2007 |
| Reliance Communications brings Classifieds on Mobile |
|
 Reliance Communications has tied up with Naukri.Com to let RCom customers access and apply for job through Reliance Mobiles. You can use your Naukri.Com login and password to access from your Reliance phone. This feature is enabled in "R World" and can be accessed from any Reliance handset.
Mahesh Prasad, President Application Services group said,
The tie-up with Naukri will enable our users to access all the job portal’s classifieds on Reliance mobile phones. We had looked at the traditional method of classifieds in newspapers and converged it with mobile phone platform, leveraging the quality of both conventional and emerging media.
This is not the first such Value Added Service is made available to Reliance Customers. Reliance was the first one to introduce Mobisodes and Mahabharat clips on R World. It also became the first mobile service provider in the country to launch Mobile feature film "Ctrl+Alt+Del" starring Rahul Bose. |
Published on Monday, February 26, 2007 at 9:27 AM  |
|
|
|
|
| Cricket and Mobile - CricInfo Cashing on the Boom |
|
Indians love the game of Cricket and everybody is set to cash in on the World Cup boom - TV retailers, Dish TV service providers and mobile value added service providers. CricInfo.Com which started as a portal for cricket fans slowly diversified into the mobile space offering cricket scores through SMS.
Mobile Value Added services is a $1 Billion market in India and Cricket is a key revenue driver in this market. Cricinfo is now offering ring tons, audio analysis of match and CricInfo Genie - an application that lets users watch the game on their mobile in an animated format. They now plan to introduce a WAP site and MMS applications. CricInfo is expecting a 25% increase in uptake for its mobile services during the world cup. It is also expecting 10-15% of its portal subscribers to move to the Mobile platform.
CricInfo has also tied up with Vodafone, Orange, T-mobile, O2 and Virgin Mobile in the UK. |
| Published on at 12:29 AM |
|
|
|
| Friday, February 23, 2007 |
| Jataayu ties up with OpenPlug and Trolltech |
|
 Bangalore based Mobile innovator, Jataayu Software Ltd has tied up with OpenPlug and Trolltech.
OpenPlug has been using Jatyaau's WAP browsing and messagign solutiosn for over a year and hence the company wants to extend thep artnership further.
Trolltech and Jataayu partnership will offer customers a pre-integrated mobile application suite with WAP browser, MMS and IM client solutions on the Qtopia allication development platform. |
| Published on Friday, February 23, 2007 at 1:33 PM |
|
|
|
| Wednesday, February 21, 2007 |
| Ad Supported Mobile Gaming |
|
With pricing on Mobile Games under pressure, Mobile Game developers are looking at sponsorships to sell their games. Mobile phone user base in India is the largest and the best consumer platform just like Social Networks in the US.
Jump Games, CEO Bhargava said that,
Free games receive over 100 per cent more downloads than paid games, even though paid games cost mere Rs 50 [$1.1].
Bhargava is now toying with two ideas, drop the price per game to Rs 25 [$0.5] or get advertisers on the platform to sponsor these games. Jump Games will luanch 3 Ad Supported Games a.k.a AdVerGames.
Rajiv Hiranandani, CEO of Mobile2Win said,
Mobile marketing is Rs 8-10 crore industry and is expected to grow 10-fold to become Rs 70-80 crore industry in one year and advergaming will grow at 350 per cent to contribute Rs 4-5 crore to the overall mobile marketing industry. Bluecasting is a big hit at Indian Malls and now AdVerGaming is all set to attract the Indian mobile subscriber.Labels: Mobile Gaming, Mobile Marketing |
| Published on Wednesday, February 21, 2007 at 1:56 AM |
|
|
|
| Thursday, February 15, 2007 |
| Essar launches The MobileStore Retail Chain |
|
 Last September Mobile India had an exclusive about Mobile Retailers in India. Then, we reported about Essar groups plans to enter the mobile retailing segment. Today Essar group has confirmed that their PAN-India mobile stores will soon go operational in 600 cities under the brand name "The MobileStore".
Mr Rajiv Agarwal, CEO, Essar Telecom Retail Limited, said,
We would ensure a world class consumer retail experience to customers. We are encouraged by the growth in the Indian economy; we also believe that India is the fastest growing market for the organized retail sector. We believe that the Indian consumer has an evolving understanding and desires the latest in technology. Our target audience are among the age group of 18 to 45 years. We are certain that The MobileStore will provide a one-of-its-kind experience to the consumer. The MobileStore are in three formats: Large - 1000-1500 square feet, Medium- 800-1000 square feet and compact 200-500 and shop in shops in located in large retail formats and malls. The stores are already operational for business in Mumbai, Delhi, Kolkata, Hyderabad, Chennai, Bangalore and Ahmedabad.
Nokia, Motorola, Sony Ericsson, Samsung, and Tata Indicom are available in the stores. A wide range of mobile accessories, the outlets will also offer digital cameras, iPods, Xbox and Tata Sky.Labels: Mobile Retail, The MobileStore |
| Published on Thursday, February 15, 2007 at 11:38 PM |
|
|
|
| Wednesday, February 14, 2007 |
| Nokia 6110 Navigator with GPS |
|
 The Nokia 6110 Navigator connects in more ways than one. It has a built-in GPS application, you can easily find your way around when you get lost. A one-touch button also gives you quick access to local and overseas maps. Enjoy the fastest download speeds too with HSDPA to surf the web or access emails with ease.
Nokia 6110 is a GSM / EDGE Quadband phone with S60 interface. It has a 2 Mega pixel camera with 4x digital zoom and also has video call and video streaming feature with a dedicated camera key.
It has an integrated FM Radio with Visual Radio support. It supports Mp3, Mp4, AAC as well as WMA and Flash. Stereo Speakers with 3D sound is really cool.
Navigation and GPS:
The coolest feature of Nokia 6110 is fully integrated GPS Navigation solution: Nokia Navigator application in device and navigable digital maps with points of interests in MicroSD card,
Integrated GPS, A-GPS OMA SUPL and 3GPP assistance. DVD including purchasable extra maps and mini-USB cable for map transfer in inbox Stereo speakers and Stereo headset with send/end, volume control, PoC and microphone mute function for good navigation guidance audio.
It comes with 40MB internal memory and 2GB expandable using microSD card. Battery life is expected to be 3 hours of talk time and Standby of 7 days. |
| Published on Wednesday, February 14, 2007 at 12:36 AM |
|
|
|
| Saturday, February 10, 2007 |
| Mumbai Dabbawalas to Market Airtel products |
|
 UK's Virgin group Founder and CEO, Richard Branson was very impressed by the business model and operating efficiency of Mumbai Dabbawallas [Lunchbox carriers]. However, Airtel didn't take it too long to realize how Richard Branson would use the Dabbawalla's platform to establish the presence of Virgin Mobile in India when MNVO comes into effect.
Airtel just a while ago announced that they have tied up with Dabbawallas to distribute Airtel Mobile pre-paid cards, recharge coupons and bundled handsets.
Manu Talwar of Airtel said,
The company is all set to leverage the large distribution network of dabbawalas to reach out to a larger consumer base. They are known for their honest, down-to-earth and gentlemanly nature. So you never know how one established business model can be of use to another.Labels: Airtel Mobile |
| Published on Saturday, February 10, 2007 at 2:19 AM |
|
|
|
| Friday, February 09, 2007 |
| Nokia N-Fusion DJ Hunt Contest |
|
With burgeoning sales of its handsets in India, Nokia for the first time included Mumbai in its global list of cities where it sponsors the New Year's Eve party. Now to promote its NSeries Music Edition phones, Nokia has launched DJ Hunt Contest.
All you have to do is log on to their website and check out the remixes composed by DJs whosane, Kris and FUNCinternational using their NSeries phones. Create your own mixes the same way with any of the listed tracks and send in your entries.
Winners get featured in NFusion album and will perform live in 5 cities. Hurry offer closes on 25th Feb.
Tags: Nokia, Nokia NSeries , Mobile India, Mobile Music
Labels: NFusion, Nokia NSeries |
| Published on Friday, February 09, 2007 at 11:52 AM |
|
|
|
| Monday, February 05, 2007 |
| Bharti Airtel introduces Charity by SMS |
|
 India's Number on Mobile Service Provider, Bharti Airtel Ltd just a while ago kicked off with a new service - Charity by means of SMS. Like me and countless other Indians who long to donate to places such as Lord Manjunatheshwara of Dharmasthala or Shri Siddhivinayak of Mumbai, can now just do it from the comfort of their Mobile Phones.
Users can donate between Rs 10 and Rs 150 in one SMS and Airtel charges Rs 4 for the premium SMS. Format of SMS is " ".
Following are the SMS Temple Codes for donations,
- Shri Dharmasthala Manjunatheshwara - SDM
- Shri Siddhivinayak, Mumbai - SVT
- Shri Guru Raghavendraswamy of Mantralaya - SRS
- Shri Jalrama - JST
For example send an SMS, "SDM 51" from any Airtel Mobile to 64655 and Rs 51 will be donated on your behalf to Shri Dharmasthala Manjunatheshwara.
Beyond any doubt SMS is the Killer application of Mobile 1.0 in India. |
| Published on Monday, February 05, 2007 at 5:38 PM |
|
|
|
| Thursday, February 01, 2007 |
| Mobile Phone Manufacturing - Destination Chennai |
|
 Hats off to the Indian IT and Communications Minister - Dayanidhi Maran. First it was Nokia which was given the facility to setup a manufacturing hub near Chennai. Close on the heels of Nokia shipping its 20 Millionth phone from the Chennai facility, Motorola announced a massive $100 Million manufacturing and global R&D facility again in Chennai.
Now Sony Ericsson has realized that they just can't be out of the rat race and made an announcement just a while ago that they will manufacture phones in association with Flextronics and Foxconn - global manufacturing partners for Sony Ericsson. Sony Ericsson's plant will be located once agian near Chennai and its annual production capacity in India is expected to touch 10 million by 2009 said a company spokesman.
Sony Ericsson had a handset market share of 5% in India at the end of Q3-2006. Motorola displaced Sony Ericsson from number two spot mainly because of the success of its Razr phone. |
| Published on Thursday, February 01, 2007 at 10:53 PM |
|
|
|
|
| Previous Post |
|
| Archives |
|
|
| Blogroll |
|
|
|
| Search this Site |
|
|
|
