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| Thursday, May 31, 2007 |
| Most Trusted Telecom Brands in India |
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 The ET Brand Equity results for are out. In this article we won't distinguish between Mobile handset manufacturer or service provider. Goal of the ET study was to find out Top consumer brands in India and we are considering only brands related to Telecom here. The survey was polled in different cities across India and was for the past year, 2006.
With increasing penetration of Mobile services in India, Nokia as a brand is the overall top gainer in the list from Rank 44 to 4. Congratulations to Nokia!!!
Mobile Service provider, Airtel has also gained from 83 to 46 and is the second most trusted brand in Telecom and Mobile sector after Nokia.
Brands that Figure in the Top - 100 consumer brands in India are:
- Nokia at Position 4.
- Bharti Airtel is at position 46
- Reliance Mobile is placed at 73
- BSNL is ranked 79
- Tata Indicom is at 83
- LG Mobile is at rank 90
Top 50 Service Brands in India:
- Bharti Airtel is at Number 2 behind LIC. Congratulations!!!
- Reliance India Mobile at rank 4
- BSNL - Rank 5
- Tata Indicom - Rank 6
- Orange / Hutchison Essar - Rank 19
- BPL Mobile - 20
- Idea Cellular - 45
Top 10 Gainers and their Ranks:
- Motorola +79 Ranks. Now stands at 101
- Sony Ericsson +55. Now stands at 133
- Nokia +40. Now stands at 4
- Bharti Airtel +37. Now stands at 46
- Samsung Mobile +28. Now stands at 109
Nokia is the only Mobile handset brand consistently figuring in Top-20 across all income groups. Everybody in India loves Nokia except Housewives. The Housewives lobby has voted Nokia out of the Top-20 brands while Young Adults Male and Female rank it at 1 and 3 :-)
In the Zonal rankings, Nokia is once again the only handset that every India trusts in top-20 brands. Airtel is the only mobile service provider that ranks in Zonal Top-20s and is ranked at number 7 in the South Zone. No other mobile service provider figures in the list :-)
Appending: With Inputs from ET, May 30th, 2007. |
Published on Thursday, May 31, 2007 at 11:20 PM  |
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| Wednesday, May 23, 2007 |
| Nokia 5700 Music Express Review |
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 Soon Music Lovers in India, really especially the Trendy woman - Shuffle your beats with dedicated keys. Enjoy your music in crystal clear Hi-Fi sound. Better yet, play it loud through built-in stereo loudspeakers. Crank it up further with a 5-band equalizer and bass booster. Now amplify your style with Nokia XpressMusic 5700
Phone. It is slightly thicker than the rest at 17.5 mm. The phone is powered by It is a GSM Edge 3G compatible Quadband Symbian Series 60 OS. You can Twist to camera mode, Twist to music mode, Twist to video call mode and Twist to video view mode.
This phone is capable of playing MP3, AAC, AAC+, eAAC+, WMA formats and has an option for expandable memory for upto 2GB. Combo memory with 128 MB flash and 64 MB RAM.
It also has 2 mega pixel camera with 4x digital zoom. It also supports MMS, E-mail, Text messaging / instant messaging with SMS reader. It supports both Bluetooth and Infrared. Wi-Fi is absent, which would have been a cool feature.
Nokia 5700 Music XPress is expected to cost Rs 20,000 in retail stores in India. |
| Published on Wednesday, May 23, 2007 at 11:08 AM |
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| Tuesday, May 22, 2007 |
| Vodafone 125 and 225 Low Cost Handset |
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 Vodafone Essar will launch low cost GSM Dual Band handset to compete with Airtel and Reliance Communications in India. You are already aware of the low cost handset war that Reliance Mobile kicked off to which Nokia responded immediately a day after.
Vodafone Essar which has lined upf $2 Billion investment wants to get a big pie of the rural Indian market which is the largest under served mobile market in India. Vodafone has gotten two phone models exclusively designed for developing nations including India. The one on your left is the Vodafone 125 GSM Dual Band Digital Mobile phone with 108.3 * 45.4 * 13.1 dimensions. It has a Black and White screen and is expected to cost $30 or Rs 1,200.
 The one on your left is a Vodafone 225 Dual Band GSM handset manufactured for exclusive use of Vodafone. Its dimensions are 106.4 * 4 5.6 * 1 2.6 and has a Color screen. Expected price of sale is $45 or Rs 1,800 in India.
It is an interesting battle to watch in India on the subscriber numbers and ARPU over the next 3 quarters as the telecom story gathers momentum in Rural India and the urban India still starving for good GPRS and 3G :-) |
| Published on Tuesday, May 22, 2007 at 8:06 AM |
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| Monday, May 21, 2007 |
| Airtel BharatMatrimony Voice Chat |
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Airtel had introduced 696 Mobile Chat. The service is a pure rip off at Rs 6 / Minute / Call. Why is it a Rip Off ? Because Airtel had all fake profiles and the software is poorly designed which doesn't let you navigate as you want to, and you waste enough time burning Rs 6 / Minute.
BharatMatrimony in an attempt to generate more revenues has tied up with Airtel to introduce Voice Chat for its members. At least I hope Bharatmatrimony will not resort to activities like Match.com and Yahoo! Personals did - Fake Female profiles to attract male customers. In any case, we recommend users not to subscribe to this service because of poor customization of the Voice Software by Airtel. This service also costs you Rs 6 / Minute so better to AVOID. |
| Published on Monday, May 21, 2007 at 11:58 AM |
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| Friday, May 04, 2007 |
| Nokia's Low Cost Handset |
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If Reliance Communications has a clever role to capture the Rural and Lower Income segment of the Indian Cellular Services, GSM lobby has been successful to get Nokia to work on low cost localized handsets to push their services in the same segment.
Nokia India just a while ago launched 6 new low cost handset models all priced between Rs 2000 and Rs 4500. Though slightly expensive than Reliance, Nokia's GSM handsets will give consumer the freedom to switch operators by changing the SIM card while in case of Reliance you are the merciful service of ADAG.
Nokia became the frist company in the world to ship 1 Billion Mobile handset last year. By 2010 they epxect to ship 4 Billion handsets. |
| Published on Friday, May 04, 2007 at 10:29 AM |
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| Thursday, May 03, 2007 |
| RCom launches Cheap Handsets at Rs 777 |
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Reliance Communications - Common Mans Telco has just a while ago launched cheap mobile handsets costing mere Rs 777 [$19]. The price of the handsets - named as Classic 202, Classic 204 and Classic 203 - starts from Rs.777 and goes up to Rs.888. Reliance always tries to commoditize its offerings be it Mobiles or Retailing, a business principle followed by Dhirubhai Ambani.
Reliance Communications plans to be the number one telecom player in India a title currently held by Bharti Airtel. However, mere increase in the number of mobile conenctions will not aid to RCOM bottomline because of the poor ARPU of Rs 377 compared to Rs 406 of Bharti Airtel. |
| Published on Thursday, May 03, 2007 at 8:04 AM |
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