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| Wednesday, June 27, 2007 |
| Tata beats Reliance in Mobile Advertising |
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 In race for Telecom bucks coming from Value Added Services, Tata Indicom is launching services ahead of Reliance Communications in the CDMA space. We saw Reliance Communications following into the footsteps of Tata Indicom on Monday when they launched Mobile Streaming Radio as well.
Just a while ago, Tata Indicom announced that it has tied up with Mast Mobile Media, a subsidiary of eMbience of San Diego to bring Interactive Mobile Advertising on Tata Indicom phones which are BREW compatible. However, Tata Indicom is few months behind Bharti Airtel which launched its Interactive Mobile Advertising platform in Delhi in association with Affle / SMS 2.0.
So what can Tata Indicom users expect from the new mobile advertising platform ? Tata Indicom's downloadable music, ringtone and wallpaper applications with Infotainment products are slated for mobile ads next quarter. Ads in Tata Zone's BREW applications support many "click-to" actions including interactive voting, free ringtone download, coupons, SMS and call.
Reliance ADAG changed its direction to focus on GSM. However, the GSM lobby is pretty strong and Reliance's PAN-India GSM may not come true until 2009 or 2010. |
Published on Wednesday, June 27, 2007 at 9:23 AM  |
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| Tuesday, June 26, 2007 |
| Reliance Communications Local Radio |
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Reliance Communications is competing hard with Tata Indicom. Exactly a week after Tata Indicom introduced streaming radio service, RCom announced the launch of Mobile Radio in Malayalam, Tamil, Hindi, Telugu, Kannada, Marathi, Gujarat and Punjabi. The idea of Mobile Radio is to attract customers who don't have a FM enabled handset and also in Cities where FM is not available.
To access Reliance Mobile Radio, dial 51234777 or 51234778. You will have to listen to a short announcement and then it gives you a choice to be a subscriber at Rs 30 / Month with Mobile Radio costs at Rs 1 / Minute. However, if you don't want to subscribe then you can listen to Mobile Radio for Rs 3 / Minute.
IMHO, the service is extremely expensive at Rs 1 or Rs 3 / Minute. Maybe Reliance might want to revise the tariffs and attract more customers. |
| Published on Tuesday, June 26, 2007 at 10:07 AM |
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| Friday, June 22, 2007 |
| Airtel brings SMS 2.0 to Delhi |
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 goBroadband writes that Bharti Airtel in association with Affle of UK has introduced SMS 2.0 in India. SMS 2.0 inherits some features from Web 2.0 based instant messengers. However, the most compelling business idea is to keep it FREE for the consumer.
In the Picture above, you can see that use shall be able to send coloured text messages with smileys and other faces :-) Text content such as Cricket and Bollywood gossip is provided for free. You can also avail fantastic offers and deals from Advertisers such as Levis, ICICI, HPCL and others.
SMS 2.0 is currently supported only on the following GSM mobile handsets.
Nokia N70
Nokia N70 Music Edition
Nokia N72
Nokia 6260
Nokia 6680
Nokia 6681
Nokia 6682
Nokia 6630
Nokia 6670
Nokia 7610
Nokia 6620
Nokia 6600
The service is currently available only to Delhi / NCR Airtel subscribers. Check out goBroadband for more information. |
| Published on Friday, June 22, 2007 at 9:52 AM |
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| Why is Nokia Tying with Yellow Pages ? |
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 At the Nokia Connection 2007 in Singapore, Nokia unveiled that it will tie up with regional Yellow Pages in 5 countries - India, Malayasia, Singapore, Philippines and Thailand to offer "Local Search" service on Nokia N Series phones. Infomedia India is Nokia's partner in India. However, their are other Yellow Pages that are better than Infomedia in India.
Currently, Yahoo! is the default search facility on Nokia N Series [Atleast, on N70 Music Edition] You don't have an option to change it to Google. To access Google, you need to open the browser and then use http://m.google.com
I am beginning to wonder Nokia's interest in bundling such a suite. I need a choice of at least 3 competitors. If the Apple iPhone lives up to the hype, then Nokia will have a bumpy ride selling its premium range phones. |
| Published on at 7:27 AM |
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| Monday, June 18, 2007 |
| Tata Indicom Streaming Radio |
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 Tata Indicom's brand ambassador, Miss India Universe and Bollywood Star, Neha Dhupia just a while ago launched - Tata Indicom Internet Streaming Radio available in English, Hindi, Telugu and Tamil. With this launch, Tata Indicom became the first Mobile Service provider in India to offer streaming radio service.
The Live Streaming Radio is powered by BREW application from US based Locate-it.Info. It is available on select handset - Motorazr V3C, Samsung Wideo and Motorola World Phone. The cost of subscription is Rs 25 for 15 days across all Tata Indicom circles in India. Kindly contact customer service for other hidden charges as we have not yet tested this service to certify.
Pankaj Sethi, standing beside Neha Dhupia in the picture above said,
The launch of "Tata Indicom mobile Internet Radio" marks another important milestone in our series of firsts. We believe that our subscribers will be very excited to be able to enjoy Indian and International music and listen to news anytime, anywhere while on the move; all at their fingertips with Tata Indicom mobile Internet Radio. Tata Indicom also achieved 1 Million subscriber mark in Karnataka. |
| Published on Monday, June 18, 2007 at 11:22 PM |
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| Thursday, June 14, 2007 |
| Highest Talk Time by BSNL Subscribers |
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 BSNL Subscribers speak them most when one measures the number of outgoing minutes contributed by cellular subscribers leaving Airtel and Vodafone-Hutch-Essar behind in the race. Reliance Infocomm comes close second to BSNL.
In a study by TRAI, it is found that BSNL subscribers have the highest minutes of mobile usage across 10 states which include - Himachal Pradesh, Haryana, Uttar Pradesh [East and West], Rajasthan, Orissa, Assam and Tamilnadu. Now wondering how BSNL is supreme ? Most of these states are backward and BSNL with its ambitious One India plan extended coverage in these states first and Reliance Communications followed. Thus subscribers in these backward states have no choice of communication but live with BSNL.
Airtel and Vodafone-Hutch-Essar rule the mobile usage survey in the forward and educated circles of Karnataka, Gujarat Punjab, Mumbai and Delhi. |
| Published on Thursday, June 14, 2007 at 12:18 PM |
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| Wednesday, June 06, 2007 |
| Hungama Ads on Dynamic Content |
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 Hungama Mobile, India's Mobile Value Added Services and Software firm, has announced that it will introduce interactive Ads platform which can dynamically insert Ads into Video, Audio, Games, SMS and MMS.
Appending or introducing of interactive Ads will help the company subsidize the cost of their content to customers. Hungama provides advertising and content solutions to Citibank, Apple, McDonalds and other clients.
So the next time when you are watching a Mallika or Kareena-Shahid Kapoor MMS, [3GP file] get ready to watch a sizzling Advertise from Moods or Kohinoor ;-) |
| Published on Wednesday, June 06, 2007 at 11:33 PM |
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| Tuesday, June 05, 2007 |
| Nokia 6500 Slide Phone Review |
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 Just like how Microsoft went on upgrading its customers and developers by releasing new versions of Windows OS and DevTool Visual Studio, Nokia upgrades its customers in shorter cycles of time - 12 Months with newer handets and added features.
For those who missed on the Nokia N80 Series Phone, a Mid Range Phone, Nokia is introducing a slimmer slide phone which has the same look and feel.
The Nokia 6500 Slide Phone is a 3G Phone which will help you snap great outdoor moments on a 3.2 mega pixel camera with Carl Zeiss optics and 8x digital zoom. It will also let you capture in horizontal mode and zoom keys, allows you to use the phone like you would use a digital camera. You can connect directly to flickr! to upload pics and TV-Out to run a slide show.
Expected date of launch of Nokia 6500 in India is Q3-2007 and suggested retail price in India is Rs 20,000. |
| Published on Tuesday, June 05, 2007 at 8:36 PM |
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| Monday, June 04, 2007 |
| Nokia 8600 Luna - Another Luxury Phone |
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 Nokia is pampering every Indian consumer from its Low Cost Phones to High End Phones like Nokia 8800 Sirocco for the Rich and the Luxurious.
In an internal e-mail received from Nokia, we have a review of Nokia 8600 Luna [On your left]. Crafted with masterful innovation, the Nokia 8600 Luna is a highly evolved masterpiece that captures the subtlety of light within dark sophistication. Exquisitely finished with a unique all-glass front and a scratch-proof stainless steel back, marvel at the unique pulse of its keymat light illuminate under its glass cover.
Its a Quadband EGSM phone. It is slightly thicker at 16 mm and also weighs higher at 140 gm. It has 16.7 million colors TFT QVGA 320 x 240 pixels 2" display with an integrated camera of 2 mega pixel and 4x digital zoom. It has built-in FM radio and supports H.263, H.264, MPEG4, 3GPP Video and AAC, AAC+, eAAC+, MP3, MIDI, AMR, WMA Audio formats.
It has 128 MB built-in memory. It has Bluetooth 2.0 and microUSB 2.0 interface for connectivity. Rest all common features for e-mail and MMS are also available. The phone is expected to launch in India in Q2-2007 and estimated price is Rs 38,000. |
| Published on Monday, June 04, 2007 at 11:14 PM |
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