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| Monday, October 29, 2007 |
| Desperate housewives text to win managed by Tanla Solutions |
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 Lime Communications has appointed Tanla Mobile to manage 3.4 million on pack promotion text to win competition for Vanish and Woolite. A promotional campaign to support the forthcoming release of the latest walt disney studios, desperate housewives DVD - using a text to win competition is to be hosted and managed by Tanla Mobile.
Consumers submit a text message with their name and postcode to a short code number printed on each pack, with all entrants and selection of winners managed using the Tanla campaign manager platform. Prizes including copies of the show's DVD, a Mazda MX5, trips to Los Angeles and washing machines will be selected at random on each day of the promotion and awarded daily to a winner, also selected at random from the entrants received the previous day. |
Published on Monday, October 29, 2007 at 12:13 PM  |
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| Thursday, October 25, 2007 |
| Wireless Penetration - Circlewise |
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Wireless Penetration In India. Circlewise Figures. Delhi, Mumbai, Kolkatta and Chennai are treated separately as Metro circles.
- Delhi / NCR - 90%
- Mumbai - 69.61%
- Chennai - 88.8%
- Kolkatta -47.02%
- Maharashtra - 19.60%
- Gujarat - 27%
- Karnataka - 26.2%
- Tamil Nadu 24.7%
- Kerala - 28.83%
- Punjab - 40.5%
- Haryana - 27.84%
- Uttar Pradesh [West]- 18.44%
- Uttar Prdesh [East] - 11.61%
- Rajasthan - 18.62%
- Madhya Pradesh - 11.53%
- West Bengal - 10.5%
- Himachal Pradesh - 12%
- Bihar - 7.55%
- Orissa - 10.29%
- Assam - 10.56%
- Jammu&Kashmir 21.5%
- North East - 13.28%
This includes all mobile operators [GSM + CDMA]. |
| Published on Thursday, October 25, 2007 at 11:42 PM |
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| Monday, October 22, 2007 |
| Vishal Retail to Launch Handsets |
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  Vishal Retail, India's mid-size retailer today went public by announcing - the company will manufacture and sell mobile phones as a private label of Vishal Retail within the next few months.
Mr. Ram Chandra Aggarwal said,
The pilot launch of the two models of our Z-Line mobile phones has been successful. Since the response has been good, the mass launch will be at the stores in next three-four months.
Vishal Retail currently has 65 stores and plans to add 15 more by the end of FY2008. |
| Published on Monday, October 22, 2007 at 7:54 AM |
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| Saturday, October 20, 2007 |
| O2 XDA Flame PDA Phone in India |
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 O2 has launched the Xda Flame PDA-Phone in India. According to the company, this is the first phone to harness the full multimedia capabilities of a 3D graphics processor.
Mark Billington, CEO of O2 Asia Pacific and Middle East, said,
It encapsulates everything O2 stands for - innovation and performance in a sleek, desirable package. It has all the qualities O2 fans have come to love about our brand and products. The Xda Flame is designed for mobile professionals and tech pioneers with the highest appetite for innovation, business productivity and multimedia experiences.
We don't quite agree with Mr. Mark on the phone being a sleek device and also how multimedia enhances business productivity. Blackberry and its variant has gained wider acceptance amongst business executives in India.
Xda Flame is the first PDA-phone to feature two processors, the other being an Intel CPU. This allows the workload to be split between the two, leading to overall device efficiency and a smoother end user experience.
The 3.6" TFT VGA LCD touch panel supports 262K colors at a resolution of 480x640. The phone also lets you connect to a TV or computer screen via its TV-out connector. It has a mere 2.0 megapixel camera. SRS WOW HD surround-sound ensures high-quality audio through the device's dual speakers.
O2 Xda Flame is expected to hit the retail shelves this month. Suggested retail price is Rs. 39,990 [$1,000] with a one-year local warranty. Wouldn't it make sense to BUY an iPhone ? |
| Published on Saturday, October 20, 2007 at 10:40 AM |
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| Thursday, October 18, 2007 |
| Wireless Subscriber Base |
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September monthly net adds fell slightly to 7.7m (down 6.6% m-o-m) for the first time since March (which was on account of regulator-led sub deactivation), but mainly led by Tata Tele and BSNL. Net adds for all other players remained flat to marginally declining. Bharti's net adds stood at 2.1m. Telecom India first reported the Wireless Numbers of GSM subscribers here. We have all India cellular user subscriber base represented here at the end of Sept-2007.
 Bharti Airtel is the leader in Indian Wireless market with 24.0% market share, followed by Reliance Communications - 18.3%. Vodafone India is very close and may actually beat RCom by the end of this year. Pathetic performance by Tata Indicom, slipped to 6th position from 5th.Labels: CDMA-Subscriber-Base, GSM-Subscriber-Base |
| Published on Thursday, October 18, 2007 at 4:15 PM |
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| Tuesday, October 09, 2007 |
| Local Search by SMS - Google |
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 Google has unveiled local search on Mobile for Indians by means of SMS. The short code for this search is 54664. To test this service I sent a message "North Indian Food, Jaynagar Bangalore". [See the left screen shot captured from Sent messages on Mobile]. I received 3 messages in reply and the result set consists of all the good restaurants and none ordinary [maybe they are not included in the local listing ?] The cost of SMS on Airtel is Rs 2 and incoming messages are FREE. Check out charges and operator compatibility on Google. You can also personalize this service according to your needs.
 Purposely, I had misspelt Jayanagar and Google did correct it while it fetched the results for me [See screen shot on the right]. Google already has local search for the web and it includes listing from review sites such as Burrp! :-) So Google is now competing directly with JustDial, OnYoMo and R World - Slukeha local search. However, we find the OnYoMo WAP site much more convenient and economical if you have GPRS enabled. |
| Published on Tuesday, October 09, 2007 at 9:26 AM |
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