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| Friday, February 29, 2008 |
| Nokia Soul of the Night Contest |
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 Nokia under pressure from iPhone is spending aggressively on Marketing and Contests in India to retain its market share in the high end mobile handsets. The most popular series from Nokia - Nseries has launched yet another phone couple of months ago N82 specially targeted at users with interest in photography, so common in India.
Nokia N82 allows naive users to capture good quality pictures at night and share them over the Internet instantaneously. [The pic on your left was captured on a Nokia N70]
All you need to do is use your Nokia N82 and capture your city's nightlife and upload to Soulofthenight.in website. You've also gotta answer 5 questions. The contest is open for residents of Delhi, Mumbai and Bangalore. 10 people will be chosen as finalists from each city and will be asked to come for the Nightlife adventure with a friend or a partner and of course their Nokia N82 multimedia phone. |
Published on Friday, February 29, 2008 at 9:09 AM  |
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| Monday, February 11, 2008 |
| Tanla Mobile Marketing - Advertising Guide |
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 Tanla Solutions has informed us that Tanla Mobile, a subsidiary of the Tanla Mobile has published a Mobile Marketing and Advertising guide in United Kingdom. The release is as follows,
The Tanla guide aims to offer step-by-step guidance to agencies and brands about how to design, launch and manage mobile marketing campaigns. Edited by mobile marketing guru Helen Keegan and drawing on the expertise of senior figures at 02, Vodafone, Admob and emerging media platforms, the Tanla Mobile marketing and advertising guide identifies key areas that must be addressed for the industry to thrive. It promises to be essential reading for all marketing and mobile executives.
The guide covers every aspect of mobile's place in the marketing mix. From campaign mechanisms to common challenges, from leveraging user-generated content to exploiting mobile TV, it contains everything mobile executives need to know about this rapidly evolving market. The Tanla stock was down 8% on NSE at Rs 549, mostly in-line with the fall in Indian indices. |
| Published on Monday, February 11, 2008 at 12:46 PM |
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| Tuesday, February 05, 2008 |
| Reliance Telecom CDMA services in East India |
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Reliance Communications has announced that the Ministry of communications & information technology, Government of India, has granted in principle approval to Reliance Telecom (RTL), a wholly owed subsidiary of the Company, for providing CDMA services also under the existing unified access service licenses (UASL) granted to RTL for Assam and North East service areas.
This is in addition to existing GSM services provided by RTL. Accordingly, RTL will, in due course, offer CDMA services also in addition to its existing GSM services in Assam and North East Service Areas. The company along with RTL thus has pan India licence to provide both CDMA and GSM services. However, it is not very clear why CDMA services were handed over to RTL, maybe to leverage the management and execution using existing workforce ?
Reliance Communications also filed DRHP for its subsidiary Reliance Infratel [Telecom Infrastructure Arm] |
| Published on Tuesday, February 05, 2008 at 1:33 PM |
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| Sunday, February 03, 2008 |
| 75% of rural customers on private networks |
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State owned BSNL has always pitched that it is the only telco in rural India to escape criticism from different corners. However, in a recent release by COAI, the facts are entirely different. 75% of the rural wireless subscribers are on non-BSNL network. Only 24.7% are on BSNL.
- Bharti Airtel has 22.2% market share of rural India.
- Reliance Communications has 13.89% market share of rural India
- Vodafone India has 22.1% and Idea Cellular has 8.5% market share of rural India
The share of rural mobile subscribers should continue to increase as operators are in a CAPEX mode to cover larger stretches. They have also sought some concessions with the IT & Finance ministry to lower the tariffs in rural areas to make the service more affordable. |
| Published on Sunday, February 03, 2008 at 9:16 AM |
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| Saturday, February 02, 2008 |
| Nokia 6110 Navigator |
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 Nokia has unveiled 6110 Navigator phone. This phone has a hot-button to bring up Navigation / GPS. Unfortunately this phone is meant only for residents of 8 Indian cities because the phone is pre-loaded with maps of the following cities - Delhi NCR [Gurgaon, Faridabad, Ghaziabad, Noida], Bangalore, Mumbai [Thane, Vashi], Hyderabad, Chennai, Pune, Ahmedabad and Jaipur.
What one can find with this Navigatior ? 10,500+ Restaurants & Hotels, 10,000+ Banks & ATMs, Schools & Colleges, 3,00+ Petrol Pumps, Places of Worship, 2,000+ Hospitals & Medicine Shops, 2,000+ Car & Auto Service Stations.
The Navigator 6110 is a GSM/EDGE Quadband 850/900/1800/1900 MHz, not so sleek but better than N-Series phones. It has 16 million colors Active TFT, QVGA 320 x 240 pixels, 2.2 inch display. The phone is powered by Symbian S60 and has a 2 megapixel camera with 4x digital zoom. It also has Stereo speakers with 3D Sound, Stereo IHF and supports MP3, MP4, AAC, eAAC+ and WMA, progressive download from music.
It has 40 MB built-in memory which can be expanded to 2 Gigs. It supports Bluetooth 2.0 with enhanced data rate and also has USB mini interface. It supports GPRS/EGPRS and WCDMA. Dual transfer mode (DTM) support for simultaneous voice and packet data connection in GSM/EDGE networks.
Suggested Retail Price in India is Rs 14,000. |
| Published on Saturday, February 02, 2008 at 9:19 PM |
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