| Wednesday, December 09, 2009 |
| How the VAS Market Stacks Up ? |
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 Here is how the Mobile / Cellular Value Added Services Market Stacking up in India.
Delivery Platform is SMS:
- Entertainment - SMS, CallBackRingTone , Wallpapers, Quiz and Jokes
- Alerts and News - Cricket Alerts, News, Astrology, Banking Info and Travel alerts
- Commerce - Mobile banking, Ticketing, Travel bookings
- Social VAS - Advertising and Local search
- Enterprise- VAS - Push Advertising, Location based Service, Group Messaging and Enterprise IM
Delivery Platform - IVRs
- Entertainment- Religious Chant and Music on Demand
- Alerts - Astrology and Vastu
- Commerce - Mobile Banking and Ticketing
- Social VAS - Voice SMS
- Enterprise - IVR based call centers
Delivery Platform - WAP Portal
- Entertainment- Video Clips, Mobile Games, Radio and Themes
- Alerts - Movies, Stocks, News tickers
- Commerce - Banking and Ticketing
- Social VAS - Mail, Chatting, Greetings, Dating and Search
- Enterprise- Mobile e-mail
MVAS market is estimated around Rs 90 bn in 2009 which represents an 8-9% of total revenues for telecom operators. Going forward, higher revenue contribution from Non-SMS (64% currently) is expected. In the medium term SMS related entertainment services and Internet services are expected to drive VAS industry. |
Published on Wednesday, December 09, 2009 at 12:36 PM  |
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