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| Wednesday, May 20, 2009 |
| Election Impact + Telecom Policy |
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We do not expect meaningful deviations on the policy front from the government’s earlier term. The government may however provide clarity/ take decisions on the following.
3G auctions - 3G auctions could not materialize during the planned Jan 2009 month due to delays in procedure clarifications. We believe that 3G auctions may materialize in CY2009.
Concessional license fees and increase in spectrum charges - DOT had issued notification for concessional license fees of 2% of AGR in non-Metro circles in case any operator reaches coverage of 95% of developmental blocks in a circle. The DOT had also proposed increased in spectrum charges of 1-3% of AGR depending on the quantum of spectrum usage. Both these events were not notified by the Cabinet and did not materialize into law. If taken together, these would be neutral for the sector.
TDSAT's ruling on excess allocation of spectrum by DOT - The TDSAT had recently ruled that the GSM operators are not entitled to 2G spectrum grant beyond the 6.2MHz permitted in their UAS (Universal Service Access) license. The ruling does not suggest any actions on operators who have been granted excess spectrum (beyond 6.2 MHz). Potential actions could be a one-time spectrum charge levied on operators holding excess spectrum and /or a recurring excess spectrum levy. We expect the government to step in and take remedial action. |
Published on Wednesday, May 20, 2009 at 9:18 AM  |
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| Wednesday, May 06, 2009 |
| Mobile Marketing Association Council Established in India |
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The Mobile Marketing Association (MMA) today launched its India Local Council to serve the growing needs of the mobile marketing communities in the country.
Local Council membership includes representation from 34 leading organisations in the field such as Admob, BDA Connect, Google, Group M, Hungama, Microsoft, mKhoj, Nokia, Reuters, Vodafone, Tata Teleservices, Yahoo! and others.
Rohit Dadwal, Managing Director, MMA Asia Pacific said,
The Indian mobile market is growing at a staggering rate. Over 380 million people in the country now own mobile phones representing a significant opportunity for operators. With mobile penetration and adoption reaching a critical mass, it is only natural that the mobile experience is now about enriching content and media with the convenience of converged services. The India Local Council is poised to lead the implementation of guidelines and best practices and to drive awareness and networking initiatives in one of the world’s most vibrant mobile economies. MMA has set the following immediate goals,
- Adoption of MMA best practices and guidelines
- Promote Mobile as an important marketing platform
- Educating and networking with Telcos, Brands, Corporates and others
- Establish metrics and create advertising tools for the industry
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| Published on Wednesday, May 06, 2009 at 8:00 AM |
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