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| Tuesday, September 22, 2009 |
| Airtel slashes Tariff to Compete with DoCoMo |
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Bharti introduced a new 'Airtel Advantage' (AA) prepaid tariff plan over the weekend, which offers local/NLD calls, 25-66% cheaper than headline rates, for payment of Rs50/month. This plan would result in convergence of effective realized rates for local and NLD calls; as such, the real cut is in the NLD tariffs, in our view. We expect others (Vodafone, Idea, RCOM) to follow suit with similar cuts.
The surge in Tata Tele's (TTSL) August net-adds, clearly suggested that incumbents were losing traffic/MOU, with rapid proliferation of multiple SIM ownership. Post the latest cut, Bharti's tariffs compare well with TTSL's 'normalized' GSM tariffs, though still higher than the 'promotional' (limited period) rates offered by TTSL.
 Labels: Airtel-Advantage-versus-Tata-Docomo |
Published on Tuesday, September 22, 2009 at 6:02 PM  |
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| Saturday, September 12, 2009 |
| New 3G Spectrum Auction Timeline |
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The DoT has released the new time line for the auction of 3G / broadband Wireless Access spectrum in India. Dec-7th-2009 is the date when the Government will conduct the 3G Spectrum Auction.
EVDO and BWA Auctions will be held 2 days after the conclusion of 3G auction.
Revised Time Line for 3G / BWA Auction:
Release of Revised Information Memorandum 29-Sep-09
Deadline for submission of questions for pre-bid conference 08-Oct-09
Pre-bid conference 12-Oct-09
Issue of clarifications, if any 22-Oct-09
Notice Inviting Applications 26-Oct-09
Final date for Applications 13-Nov-09
Publication of ownership details of Applicants 18-Nov-09
Bidder Ownership Compliance Certificate 23-Nov-09
Pre-qualification of Bidders 27-Nov-09
Mock Auction 03-Dec-09 to 04-Dec-09
Start of the 3G-WCDMA Auction 07-Dec-09
Start of the EVDO and BWA Auctions 2 days after the close of the
3G-WCDMA Auction
Revised Timeline as Reported on 23-10-2009
Deadline for submission of questions for pre-bid conference 13th November, 2009
Pre-bid conference 16th November, 2009
Issue of clarifications, if any 27th November, 2009
Notice Inviting Applications 8th December, 2009
Final date for Applications 21st December, 2009
Publication of ownership details of Applicants 24th December, 2009
Bidder Ownership Compliance Certificate 4th January, 2010
Pre-qualification of Bidders 7th January, 2010
Mock Auction 11th -12th January, 2010
Start of the 3G Auction 14th January, 2010
Start of the 800MHz and BWA Auctions 2 days from the day of close of the 3G Auction |
| Published on Saturday, September 12, 2009 at 11:12 AM |
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| Tuesday, September 01, 2009 |
| Tata Indicom - Pay Per Call - Max 10 Minutes |
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The disruption of Indian Telecom Tariffs continue with Tata Indicom the CDMA Wireless service introducing Pay Per Call at flat Fee of Rs 1 / Local Call and Rs 3 for STD Call. Tariff valid to any Phone in India / Mobile or Landline and the maximum duration of the call will be 10 Minutes. This implies, STD calls will cost th consumer 30 paise / minute and 10 paise / minute if they utilize the 10 minute slot. You can recall that Tata DoCoMo disrupted the GSM space by introduction of Per Second Pulse Billing.
We believe that Tata Indicom has introduced this Tariff taking into account the historical call detail record and analyzing the same. You can recall, Airtel Special 5 the Biggest marketing Gimmick was also introduced after a thorough research on Consumer Call Detail Analytics available with the telecom companies since their existence.
All I can say is the wireless tariff war will continue making Consumer as the King and Telecom companies have to look at really helpful Value Added Services to kep their cash registers ringing. Post introduction of Mobile Number Portability, Telcos will have no choice but to match the offer introduced by a competitor.
Update: For Local Calls, After 10 Minutes, the second call will be Billed, again the rate is the same Rs 1 / 10 Minute interval so if you speak for 20 Minutes, you will be deducted Rs 2. Likewise for STD. Billing is in intervals of 10 Minutes :-) |
| Published on Tuesday, September 01, 2009 at 2:43 PM |
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